I expected this to be controversial here, but there's absolutely nothing wrong for Mozilla to partner with Meta on this, and there are excellent reasons for Met

I expected this to be controversial here, but there's absolutely nothing wrong for Mozilla to partner with Meta on this, and there are excellent reasons for Meta to be willing to participate in good faith. It's real simple. iOS 15 really hurt Facebook, and Facebook's advertisers. Facebook would obviously rather do attribution through a privacy-preserving standard than not be able to do it at all. Apple's made it clear that those are Facebook's only long-term choices[0]. There are ways to get it done, and the industry should collaborate on it. [0]: by the way, do most people here know that Apple's been working for many years on an equivalent privacy-preserving attribution standard, just like this Mozilla-Meta proposal? That it's in Safari, today, right now? (Go in Preferences -> Privacy, and notice the "Allow privacy-preserving measurement of ad effectiveness" checkbox. Ticked by default!) Where's the outrage? Is this backlash really based on rational grounds?