Being popular generally requires being a good practitioner of convention. Good ideas almost by definition are never part of convention but rather define future

Being popular generally requires being a good practitioner of convention. Good ideas almost by definition are never part of convention but rather define future convention. Therefore if one is popular and thus is consumed by convention, in most cases he/she won't be a source of good ideas. * This tho probably only applies to good ideas as in paradigm shifting game changers. If you include minor evolutions of existing ideas (that can be quite successful financially of course), being popular might even help to come up with those.