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I didn't have enough time to cover everything, so I would be happy to answer questions or expand on anything in the comments here. The main theme is that buyin
by il 15y ago
I didn't have enough time to cover everything, so I would be happy to answer questions or expand on anything in the comments here.
The main theme is that buying display ads isn't just for brands any more- any small startup can do it profitably and get massive ROI from a budget of just a few hundred dollars.
- staunch 15y agoYou should watch the course on "How to use blogging to building traffic, brand awareness, and SEO juice for your product" :-) In other words: Do a series of blog posts about this on the Mixrank blog!
- kayhi 15y agoIt was mentioned that ROI tracking stems from the urls created using the google url builder tool. Do you have any insights on how to best set up the funnel tracking with google? The interview briefly mentions seeing the help docs from google (is there a better resource you use?). In my experience, google misses some sales and perhaps you have developed some best practices, thanks again!
- il 15y agoI'll try to write a blog post about this soon. Basically, you want to be sure to track every ad separately all the way down the funnel. So you want to set up goals in Google Analytics as normal, but then create a custom report segmented by the utm_source or utm_content variable.