I'm not certain if Apple and Google acting bilaterally could actually kill advertising dead - I think, even with the enormous power they have, that we'd still n

I'm not certain if Apple and Google acting bilaterally could actually kill advertising dead - I think, even with the enormous power they have, that we'd still need the government to come in as a rule setter to accomplish it. I think there's too much money on the table for both parties to stay honest in the long run for purely altruistic reasons.