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We are LESS expensive than current other options - I believe the other options mentioned are price points offered many years ago haha. We are $35/mo for 8 years

by pkukp9 5y ago

We are LESS expensive than current other options - I believe the other options mentioned are price points offered many years ago haha. We are $35/mo for 8 years to cover 20 years of storage. That is our cheapest - check our a price breakdown at anjahealth.com/shop/#pricing As a brand, it helps because people of color can be most affected by being unable to find a stem cell match. And people of color - on average - have lower income in the US, so having lower prices makes us more accessible. Personalization happens technically with manual processing. It also happens emotionally because we cater to every single customer to make sure that they feel supported regardless of what their birth plan/unforeseen circumstances are

mattlondon 5y ago
This seems very expensive to me. We are paying approx £8/11USD per month for umbilical cord, blood and placenta. This pricing was from last year.
- Grustaf 5y ago
  Yeah I googled it quickly and that gives me prices around 100 a year. Random example from NBC News below. Perhaps Anja's initial costs are lower? "Private cord blood banking can be expensive. Depending on the bank, current promotions and whether you're storing cord blood, cord tissue or both, initial processing fees can run from roughly $500 to $2,500, with annual storage fees of $100 to $300 each year thereafter." https://www.nbcnews.com/business/consumer/cord-blood-banking-n400561 https://www.nbcnews.com/business/consumer/cord-blood-banking...
  - pkukp9 5y ago
    Right - so in total for 20 years of storage for instance, (100-300)20 + (500-2500 down payment) comes out to more than our current prices which are (35-85) 8 for 20 years of storage as payments go over the course of 8 years to cover 20 years of storage. I can guarantee we are the most affordable in the industry at this moment.
Grustaf 5y ago
You having a strong brand helps people of color? Now you completely lost me. What do you mean? So personalisation doesn't mean that the harvesting or storing is personalised? It just means you are emotionally supportive? Aren't your competitors supportive?
- pkukp9 5y ago
  Re supportive. Not necessarily. Time and time again I hear stories along the lines of "I had to hand over my credit card in the middle of labor because I couldn't pay online and didn't know when I should pay" or "their supposed sales reps didn't have a lot of knowledge when I asked them questions specific to my birth plan." Relevant to people of color because people like me - who are mixed race - will have a harder time finding a donor if they ever need stem cells. So banking their own ensures access
- motoxpro 5y ago
  Do you have an alternate investment in this space or something? You've commented like 10 times with low quality content. To spell this one out: Branding resonates with different groups of people. If the only brands that are in this space are ones that speak to non-people of color, by definition, the people of color wont see it, and by consequence, they wont have access to the treatments. This applies to all things. Replace "people of color" with whatever you want. It's why there are "investment app for Gen Z" because the Merrill-Lynch doesn't reach anyone under 50. This is not rocket science, dude.
  - Grustaf 5y ago
    She didn't say anything about targeting, or not excluding, people of colour in their marketing. She just said having a brand is beneficial for them, and that confused me. Perhaps she said somewhere that they are targeting that group, if so I missed that. I definitely don't have any investments in this space, I find it distasteful.
    - motoxpro 5y ago
      Appreciate the reply. Personally, I would rather hear your thoughts on why it's distasteful, seems like valuable discussion material. I got that impression from the comments and don't really know enough about the space to have an opinion. If you did, I missed it and I'm sorry.

by pkukp9 5y ago

mattlondon 5y ago

This seems very expensive to me. We are paying approx £8/11USD per month for umbilical cord, blood and placenta. This pricing was from last year.

Grustaf 5y ago
Yeah I googled it quickly and that gives me prices around 100 a year. Random example from NBC News below. Perhaps Anja's initial costs are lower? "Private cord blood banking can be expensive. Depending on the bank, current promotions and whether you're storing cord blood, cord tissue or both, initial processing fees can run from roughly $500 to $2,500, with annual storage fees of $100 to $300 each year thereafter." https://www.nbcnews.com/business/consumer/cord-blood-banking-n400561 https://www.nbcnews.com/business/consumer/cord-blood-banking...
- pkukp9 5y ago
  Right - so in total for 20 years of storage for instance, (100-300)20 + (500-2500 down payment) comes out to more than our current prices which are (35-85) 8 for 20 years of storage as payments go over the course of 8 years to cover 20 years of storage. I can guarantee we are the most affordable in the industry at this moment.

Grustaf 5y ago

You having a strong brand helps people of color? Now you completely lost me. What do you mean? So personalisation doesn't mean that the harvesting or storing is personalised? It just means you are emotionally supportive? Aren't your competitors supportive?

pkukp9 5y ago
Re supportive. Not necessarily. Time and time again I hear stories along the lines of "I had to hand over my credit card in the middle of labor because I couldn't pay online and didn't know when I should pay" or "their supposed sales reps didn't have a lot of knowledge when I asked them questions specific to my birth plan." Relevant to people of color because people like me - who are mixed race - will have a harder time finding a donor if they ever need stem cells. So banking their own ensures access
motoxpro 5y ago
Do you have an alternate investment in this space or something? You've commented like 10 times with low quality content. To spell this one out: Branding resonates with different groups of people. If the only brands that are in this space are ones that speak to non-people of color, by definition, the people of color wont see it, and by consequence, they wont have access to the treatments. This applies to all things. Replace "people of color" with whatever you want. It's why there are "investment app for Gen Z" because the Merrill-Lynch doesn't reach anyone under 50. This is not rocket science, dude.
- Grustaf 5y ago
  She didn't say anything about targeting, or not excluding, people of colour in their marketing. She just said having a brand is beneficial for them, and that confused me. Perhaps she said somewhere that they are targeting that group, if so I missed that. I definitely don't have any investments in this space, I find it distasteful.
  - motoxpro 5y ago
    Appreciate the reply. Personally, I would rather hear your thoughts on why it's distasteful, seems like valuable discussion material. I got that impression from the comments and don't really know enough about the space to have an opinion. If you did, I missed it and I'm sorry.