> do we want an ever-escalating arms race or a negotiated peace? I have yet to see an evidence that a negotiated peace is possible, and I have seen a lot of ev

> do we want an ever-escalating arms race or a negotiated peace? I have yet to see an evidence that a negotiated peace is possible, and I have seen a lot of evidence that suggests to me that it is impossible. I personally would rather see hard anti-fingerprinting features in browsers, potentially combined with legislation to fill in the gaps. I have seen a lot of evidence from platforms like iOS, and from web standards like deprecating cookies, that advertisers are only willing to come to the table after they've already lost, and that they only come to the table to weaken existing standards. I have a lot of criticism of Apple, but I look at some of the changes in iOS that were made in regards to Facebook, and it's hard for me not to conclude that the best ways to tangibly improve privacy on platforms like Facebook are to just move forward without its permission. I look at adblockers the same way, there were no conversations about acceptable ads until advertisers thought it was possible that adblockers might become widespread. It's not clear to me what a negotiated peace would entail or how to get there, but it is very clear to me how to improve anti-fingerprinting measures and how to pass legislation. Yes, that means that we're in an arms race, but if we understand that advertisers are always going to advocate for more tracking, it follows that a theoretical negotiated peace would also need to be constantly renegotiated over and over again. Short of burning the industry to the ground and not having ads online, which I think is a separate conversation, I don't believe there is a stable solution to advertising and privacy. Whether it's legislation or technology or industry standards, they will always need to be defended and reinforced and renegotiated. There will always be advertisers arguing that they should be more lax. And I think that's part of why the idea of an arms race isn't that scary to me, because to me all of it is an arms race, including negotiated acceptable ad standards.