> As other commenters have pointed out, it makes sense to work with one of the two largest advertising firms when figuring out how to support their advertising

> As other commenters have pointed out, it makes sense to work with one of the two largest advertising firms when figuring out how to support their advertising needs, while maintaining user privacy. How about not figuring out how to support advertising needs? They can just stick to figuring out privacy. > What alternative would you propose? They could focus on user needs. Having an ad-blocker by default would be a good start. Figuring out how to remove advertisers and the incentive to advertise (and thus SEO spam etc.) from the internet is a goal I would support.