4 ms·

The multiple packets on deposit is actually a marketing tactic haha. There's a lot of chatter about using 2 vs. 5 compartments (our lab uses 5), but in reality,

by pkukp9 5y ago

The multiple packets on deposit is actually a marketing tactic haha. There's a lot of chatter about using 2 vs. 5 compartments (our lab uses 5), but in reality, they are 2 large compartments or 5 small ones and people will generally use as many stem cells as they can if an emergency health situation comes about. We're different because 1. pricing - we offer monthly payments (we have offered annual upon request). When you add up all banks' costs to cover 20 years, we are the cheapest option. 2. We process stem cells manually (by hand), which can yield up to 25% more stem cells than if they are processed with a machine/automatically. Our brand is built around evidence-based personalization. 3. We offer placenta banking, which requires a more advanced lab that we have access to. 4. We have a brand and community behind us. Many parents tell us that they choose us over other banks because we have such personal customer service where everyone feels educated walking into the process of banking and they feel comfort walking out of the process of banking.

Grustaf 5y ago
But you are MORE expensive than all the examples cited. How is that an advantage? As to brand, how does that help? What kind of personalisation do you offer?
- pkukp9 5y ago
  We are LESS expensive than current other options - I believe the other options mentioned are price points offered many years ago haha. We are $35/mo for 8 years to cover 20 years of storage. That is our cheapest - check our a price breakdown at anjahealth.com/shop/#pricing As a brand, it helps because people of color can be most affected by being unable to find a stem cell match. And people of color - on average - have lower income in the US, so having lower prices makes us more accessible. Personalization happens technically with manual processing. It also happens emotionally because we cater to every single customer to make sure that they feel supported regardless of what their birth plan/unforeseen circumstances are
  - mattlondon 5y ago
    This seems very expensive to me. We are paying approx £8/11USD per month for umbilical cord, blood and placenta. This pricing was from last year.
    - Grustaf 5y ago
      Yeah I googled it quickly and that gives me prices around 100 a year. Random example from NBC News below. Perhaps Anja's initial costs are lower? "Private cord blood banking can be expensive. Depending on the bank, current promotions and whether you're storing cord blood, cord tissue or both, initial processing fees can run from roughly $500 to $2,500, with annual storage fees of $100 to $300 each year thereafter." https://www.nbcnews.com/business/consumer/cord-blood-banking-n400561 https://www.nbcnews.com/business/consumer/cord-blood-banking...
      - pkukp9 5y ago
        Right - so in total for 20 years of storage for instance, (100-300)20 + (500-2500 down payment) comes out to more than our current prices which are (35-85) 8 for 20 years of storage as payments go over the course of 8 years to cover 20 years of storage. I can guarantee we are the most affordable in the industry at this moment.
  - Grustaf 5y ago
    You having a strong brand helps people of color? Now you completely lost me. What do you mean? So personalisation doesn't mean that the harvesting or storing is personalised? It just means you are emotionally supportive? Aren't your competitors supportive?
    - pkukp9 5y ago
      Re supportive. Not necessarily. Time and time again I hear stories along the lines of "I had to hand over my credit card in the middle of labor because I couldn't pay online and didn't know when I should pay" or "their supposed sales reps didn't have a lot of knowledge when I asked them questions specific to my birth plan." Relevant to people of color because people like me - who are mixed race - will have a harder time finding a donor if they ever need stem cells. So banking their own ensures access

by pkukp9 5y ago

Grustaf 5y ago

But you are MORE expensive than all the examples cited. How is that an advantage? As to brand, how does that help? What kind of personalisation do you offer?

pkukp9 5y ago
We are LESS expensive than current other options - I believe the other options mentioned are price points offered many years ago haha. We are $35/mo for 8 years to cover 20 years of storage. That is our cheapest - check our a price breakdown at anjahealth.com/shop/#pricing As a brand, it helps because people of color can be most affected by being unable to find a stem cell match. And people of color - on average - have lower income in the US, so having lower prices makes us more accessible. Personalization happens technically with manual processing. It also happens emotionally because we cater to every single customer to make sure that they feel supported regardless of what their birth plan/unforeseen circumstances are
- mattlondon 5y ago
  This seems very expensive to me. We are paying approx £8/11USD per month for umbilical cord, blood and placenta. This pricing was from last year.
  - Grustaf 5y ago
    Yeah I googled it quickly and that gives me prices around 100 a year. Random example from NBC News below. Perhaps Anja's initial costs are lower? "Private cord blood banking can be expensive. Depending on the bank, current promotions and whether you're storing cord blood, cord tissue or both, initial processing fees can run from roughly $500 to $2,500, with annual storage fees of $100 to $300 each year thereafter." https://www.nbcnews.com/business/consumer/cord-blood-banking-n400561 https://www.nbcnews.com/business/consumer/cord-blood-banking...
    - pkukp9 5y ago
      Right - so in total for 20 years of storage for instance, (100-300)20 + (500-2500 down payment) comes out to more than our current prices which are (35-85) 8 for 20 years of storage as payments go over the course of 8 years to cover 20 years of storage. I can guarantee we are the most affordable in the industry at this moment.
- Grustaf 5y ago
  You having a strong brand helps people of color? Now you completely lost me. What do you mean? So personalisation doesn't mean that the harvesting or storing is personalised? It just means you are emotionally supportive? Aren't your competitors supportive?
  - pkukp9 5y ago
    Re supportive. Not necessarily. Time and time again I hear stories along the lines of "I had to hand over my credit card in the middle of labor because I couldn't pay online and didn't know when I should pay" or "their supposed sales reps didn't have a lot of knowledge when I asked them questions specific to my birth plan." Relevant to people of color because people like me - who are mixed race - will have a harder time finding a donor if they ever need stem cells. So banking their own ensures access