> We’ve been looking to apply privacy preserving advertising technology to the attribution problem, so that advertisers can get answers to important questions w

> We’ve been looking to apply privacy preserving advertising technology to the attribution problem, so that advertisers can get answers to important questions without harming privacy. You're probably going to find that any "solution" to the problem involves violating their consent. People don't want their movements tracked and sold to the highest bidder - regardless of how many different ways you slice it up. If you give users a real choice in the matter without obscuring it or providing UI friction the users will choose not to have their data tracked and sold.