4 ms·

I don't think it's that black and white. Whatever happened to "do nothing" and leave things as they are? We don't need a special FLoC 2.0, just leave the dang

I don't think it's that black and white. Whatever happened to "do nothing" and leave things as they are? We don't need a special FLoC 2.0, just leave the dang web as it is, some people will block ads and some won't, and FB will just have to deal with it? I'm honestly shocked Mozilla is even entertaining this nonsense.

jefftk 5y ago
FLoC was a proposal for targeted advertising ("how do you figure out who to show your ads to?"), and FLoC 2.0 is the Topics API proposal: https://github.com/jkarlin/topics https://github.com/jkarlin/topics Mozilla's proposal here is for conversion tracking ("how do you figure out whether your ads are working?"). It is an alternative to proposals by Apple (https://webkit.org/blog/11529/introducing-private-click-measurement-pcm/ https://webkit.org/blog/11529/introducing-private-click-meas...) and Google (https://github.com/WICG/conversion-measurement-api https://github.com/WICG/conversion-measurement-api) (Disclosure: I work on ads at Google, speaking only for myself)