>Facebook would ever have beneficial insight to add to a privacy standard I'm not saying "this is it", but here's a (IMO) reasonable line of thought why they w

>Facebook would ever have beneficial insight to add to a privacy standard I'm not saying "this is it", but here's a (IMO) reasonable line of thought why they would genuinely be working in that direction. Basically, short term pain for long term security. There is a clear preference by consumers for preserving privacy; the percentage of iOS users not allowing targeting since IDFA is proof. There is also political motivation for regulators to crack down on the wild west of online privacy in the US (FB scapegoating) and abroad (GDPR and co). If there is to be a hard turn by regulators and hardware/OS providers for privacy protection and FB does not prepare for it by preparing Audience Network to operate without granular personal data, their whole business model would be at risk and their terminal value threatened. Being prepared for a world placing privacy first protects their financial interests, likely even putting them ahead of competitors that are going in unprepared. If voting power at FB was majority owned by Wall Street shareholders, you could argue it's unlikely they would hurt operating income for years rather than milk it even if it's protective long term. But that's not the case, Mark does have a super majority and can afford governing for the long term even if it makes analysts critical.