Google has immediate, easily discernible and credible utility to the average person. If I want to find "best recipes for brownies" Google helps me there regardl

Google has immediate, easily discernible and credible utility to the average person. If I want to find "best recipes for brownies" Google helps me there regardless. I have clear intent to find the best recipes for making brownies. On Facebook my 82 year old grandma might post an article like "BEST BROWNIE RECIPES FOR SOUTH FLORIDA GRANDMAS" that might hit my feed. Very different.