I didn't find any analysis here of what these companies are doing with all this location data they are collecting. The consumer gets some detail of single devic

I didn't find any analysis here of what these companies are doing with all this location data they are collecting. The consumer gets some detail of single devices which they can see on a screen, but the mother ship is collecting a ton of detailed location data from every device that they can run through their advanced computing to refine into predictive products or advertising. This is the bigger story to me.