5 ms·

I have no idea where Forbes reputation comes from. Is it because they were the first to track the richest 100 people? Big brand name, little backing afaik.

by rafale 5y ago

notfromhere 5y ago
Forbes used to have a lot of brand appeal, but I don’t honestly know anyone who still takes them seriously. I feel like their contributor program really killed the brand for anyone under 40
listenallyall 5y ago
Like Time or Sports Illustrated or Newsweek, it was a highly-respected, widely-read magazine for decades. And it was led by Malcolm Forbes, who was a minor celebrity for being wealthy, sort of like Richard Branson.
rchaud 5y ago
It used to be a proper business magazine, alongside Fortune, Barrons and BusinessWeek. At some point in the last 15 years it opened up a "contributor" program, which killed its reputation. As far as I know, there is still a Forbes print mag with editorial staff, but considering how few people subscribe to magazines now, their reputation rests almost entirely on the quality of the free contributor articles. Most of which are written by content marketers looking to build their brand.
- capableweb 5y ago
  > Most of which are written by content marketers looking to build their brand. Or content marketers/founders/cryptocurrency hackers like Heather Morgan (https://www.forbes.com/sites/jonathanponciano/2022/02/08/feds-seize-36-billion-in-stolen-bitcoin-arrest-couple-five-years-after-massive-crypto-exchange-hack/ https://www.forbes.com/sites/jonathanponciano/2022/02/08/fed...) > Heather Morgan was a ForbesWomen contributor from July 2017 until Forbes ended the relationship in September 2021, and was never an employee.
pessimizer 5y ago
That's all. Also, it was owned by a rich guy who would make objectivist pronouncements all the time, and provided an army of worthless pundits for news channels. Eventually baby Forbes was a vanity presidential candidate who did Saturday Night Live. It certainly wasn't the Huffington Post cesspool the internet turned it into, but like a lot of other print magazines it built its brand on the one big press release and special issue it put out at the same time every year.

I have no idea where Forbes reputation comes from. Is it because they were the first to track the richest 100 people? Big brand name, little backing afaik.

by rafale 5y ago

I have no idea where Forbes reputation comes from. Is it because they were the first to track the richest 100 people? Big brand name, little backing afaik.

notfromhere 5y ago

Forbes used to have a lot of brand appeal, but I don’t honestly know anyone who still takes them seriously. I feel like their contributor program really killed the brand for anyone under 40

listenallyall 5y ago

Like Time or Sports Illustrated or Newsweek, it was a highly-respected, widely-read magazine for decades. And it was led by Malcolm Forbes, who was a minor celebrity for being wealthy, sort of like Richard Branson.

rchaud 5y ago

It used to be a proper business magazine, alongside Fortune, Barrons and BusinessWeek. At some point in the last 15 years it opened up a "contributor" program, which killed its reputation. As far as I know, there is still a Forbes print mag with editorial staff, but considering how few people subscribe to magazines now, their reputation rests almost entirely on the quality of the free contributor articles. Most of which are written by content marketers looking to build their brand.

capableweb 5y ago
> Most of which are written by content marketers looking to build their brand. Or content marketers/founders/cryptocurrency hackers like Heather Morgan (https://www.forbes.com/sites/jonathanponciano/2022/02/08/feds-seize-36-billion-in-stolen-bitcoin-arrest-couple-five-years-after-massive-crypto-exchange-hack/ https://www.forbes.com/sites/jonathanponciano/2022/02/08/fed...) > Heather Morgan was a ForbesWomen contributor from July 2017 until Forbes ended the relationship in September 2021, and was never an employee.

pessimizer 5y ago

That's all. Also, it was owned by a rich guy who would make objectivist pronouncements all the time, and provided an army of worthless pundits for news channels. Eventually baby Forbes was a vanity presidential candidate who did Saturday Night Live. It certainly wasn't the Huffington Post cesspool the internet turned it into, but like a lot of other print magazines it built its brand on the one big press release and special issue it put out at the same time every year.