2 ms·
If Google aren't selling them then someone else will, and that means someone else is building marketshare and using the profit to grow. That represents a threat
by onion2k 5y ago
If Google aren't selling them then someone else will, and that means someone else is building marketshare and using the profit to grow. That represents a threat to Google's main ad business. The last thing Google want is for an advertiser or a pubisher to use a separate service for part of their inventory, because that means someone else has direct access to their customer.
- otherotherchris 5y agoGoogle's main ad business is on Google owned properties. Always has been. The biggest existential threat to Google is that Google has abandoned management focus on developing it's core offerings (Search, Cloud, Maps, GSuite, GMail, Messaging) to fight stupid antitrust battles with the EU over a tiny slither of profit in a completely irrelevant side business. Reputational damage alone is driving away huge amounts of Cloud and GSuite business.