Sorry, maybe I don't understand: from the comparison with QR codes I thought this was encoding the information in some way (like tio.run and many other places d

Sorry, maybe I don't understand: from the comparison with QR codes I thought this was encoding the information in some way (like tio.run and many other places do), but it looks like the code is just a handle for your internal lookup? How is this different from the many pastebins out there? One could as well write on the shoe paste.ee/p/t7lCK and put the information there - or just the p/t7lCK part if paste.ee was seen as a universally recognised data store the way you seem to think of 0x becoming. Maybe the difference is on the social side, not at a technical level: having the code be recognised with the 0x, and encouraging people to converge on this as a standard. That would be perfectly legitimate, I'm just trying to make sure I've understood this correctly.