The way it used to work in NYC was you'd just collect takeout menus from restaurants you passed by that you thought you might want to order from. Then you'd cal

The way it used to work in NYC was you'd just collect takeout menus from restaurants you passed by that you thought you might want to order from. Then you'd call, place an order, and that was it. Delivery was free, too, before the apps took over. The system worked fine. Biggest problem was sometimes the person who picked up the phone had a heavy accent, but that's why the menus numbered their items. In NYC, all Seamless has added to this equation is the ability to pay to get food from outside your delivery zone.