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I did the math on this recently. Supposedly NYT paid $3m for Wordle. The NYT games subscription that includes their crossword and potentially Wordle is $40/year
by leros 5y ago
I did the math on this recently. Supposedly NYT paid $3m for Wordle. The NYT games subscription that includes their crossword and potentially Wordle is $40/year. If they put Wordle behind their games subscription, they would need 75k new users to break even in one year. That seems realistic given how popular Wordle is.
I'll also speak anecdotally. As someone who has done the NYT crossword every day for several years... Wordle + the social sharing has been scratching the same itch and I've actually stopped doing the daily NYT crossword. So buying Wordle could also be protective of their existing revenue.
- acdha 5y agoI think your last point is pretty solid — and since Wordle has this interesting angle of not supporting binging, there's an interesting possibility of a gentle upsell (“23 hours until the next Wordle, have you done today's Bee?”)
- leros 5y agoThat's a great point. They could keep Wordle free as lead gen for their paid games subscription. That's probably more profitable than making Wordle paid.
- acdha 5y agoYeah, thinking about this more definitely makes me curious about what their targets are for this. They paid a fair amount of money up front but keeping the lights on is basically trivial.