I think the problem is going to be similar with other consumer services like home broadband: It will be a numbers contest. People compare their cameras based o

I think the problem is going to be similar with other consumer services like home broadband: It will be a numbers contest. People compare their cameras based on megapixels, where for practical purposes your photos are going to end up limited by your LCD screen resolution. People own cars that has significantly higher top speeds than they can practically use, and ISPs advertise connections quoting the highest burst speed for the lowest amount of monthly subscription. For mobile, in particular, I will also rather support a maximum cap on throughput if that guarantees reliability. That said, never underestimate the growth in demand to utilise whatever is being supplied, people will find useful things to do with 35Mbit/sec while being mobile.