Back in the early 2000s (maybe 2006, 2007) I visited Montreal, and there was a pizza chain similar to Domino's that we ordered from one night. They had a singl

Back in the early 2000s (maybe 2006, 2007) I visited Montreal, and there was a pizza chain similar to Domino's that we ordered from one night. They had a single phone number for ordering (as opposed to having to look up your local pizza place), and the call experience was fantastic. The person was attentive, got the order right, was not worried about seven other things going on at the store, and could route the pizza to the closest chain (or even the second closest, if the closest was overloaded). Even back then, it was clear that there was room for drastic improvement in the food ordering process. I worked in NYC during the Seamless web food delivery era, and while terrible, it was still ten times better than the alternative...