One could indeed argue! I was personally eager to pay for the cellular-equipped Watch as long as I was getting one, because even without an explicit data plan,

One could indeed argue! I was personally eager to pay for the cellular-equipped Watch as long as I was getting one, because even without an explicit data plan, if you fall off a bike, it will call 911 for you automatically unless you tell it not to. That's insurance of a kind I couldn't purchase prior to that, in a form I would actually use and have on me if this actually happened. Fine by me. The older you get, the more ways to fall down and need 911 start to exist. I'm okay with Apple "cashing in" on that.