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Is hedge the right term, as in hedging a bet? Or are they reinforcing their dominant position?
by jimbursch1 5y ago
Is hedge the right term, as in hedging a bet? Or are they reinforcing their dominant position?
- henryfjordan 5y agoI think hedge is the right word. NYT continuously invests in their crossword thinking there'll be a return on their investment (maybe in increased subscriptions). Investing in a line of business is basically an informed bet. NYT wants the crossword to remain dominant. They just bought Wordle on the off-chance it unseats the crossword, hence the term "hedge". This is just speculation btw, I don't work for NYT or know the true reasons.