I don't quite get it - Adobe has half of world population of users. They have position of monopoly close to Microsoft and yet they seem to go over themselves ma

I don't quite get it - Adobe has half of world population of users. They have position of monopoly close to Microsoft and yet they seem to go over themselves making elaborate schemes to sponge off more users? Did the company become so monstrociously bloated that it cannot sustain itself without increasing income? :D I always disliked their policies and attitude towards users, but this...