Another big part of it for me is that they make their ads appear almost like tweets so now when I scroll, my brain has learned to tune them out as useless fille

Another big part of it for me is that they make their ads appear almost like tweets so now when I scroll, my brain has learned to tune them out as useless filler. I don't think making them easier to distinguish would be better because I would tune them out even faster but they need to change how they display ads to actually make them effective.