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Honestly? It's because their ads are trash. I know lots of marketing people and they all stay away from using them. Say what you will about Facebook and Instag

Honestly? It's because their ads are trash. I know lots of marketing people and they all stay away from using them. Say what you will about Facebook and Instagram, their ads are better overall. There's been several times an Instagram ad showed up in my feed, and I said shut up and take my money. Nothing like that has ever happened on Twitter for me.

adamrezich 5y ago
when they (and other platforms) started having sponsored posts that, themselves, have a pre-roll ad that plays before the user is granted the privilege of viewing them, it reeked of desperation. years later now this is the norm—crazy.
mgh2 5y ago
Very effective for free influencer marketing or crypto scamming though
xmprt 5y ago
Another big part of it for me is that they make their ads appear almost like tweets so now when I scroll, my brain has learned to tune them out as useless filler. I don't think making them easier to distinguish would be better because I would tune them out even faster but they need to change how they display ads to actually make them effective.
ghaff 5y ago
At least for B2B, LinkedIn (and paid search) is mostly where it's at.
deleted 5y ago
[deleted]
mateus1 5y ago
As an advertiser yes. This is definitely part of the answer. Google Ads is an amazing piece of tech with usually great ROI but requires lots of setup. Facebook is easy to use, worse in terms of ROI but it has the amazing feature of optimizing for spending 100% of your budget all the time. Twitter and LinkedIn don't do either.
- z3ugma 5y ago
  Weird. All the B2B services I've bought in the last year are because of advertising were based on LinkedIn ads
jakub_g 5y ago
I've been thinking about this because it's true from my observation, and I wonder what's the main reason: - Is it because they are "not evil enough" compared to FB in tracking people? - Is it because they can't track people in the same way (FB pixel is _everywhere_ on the net, Twitter's code is also widespread but probably less?) - Is it because publisher tools are not as good as FB's? (in FB from what I know you can target various demographics really well with campaigns, based on criteria such as location, age, interests, approximated wealth etc)
- shp0ngle 5y ago
  Facebook tracks you almost obsessively all over the web, and on its own website (with many features designed specifically to get more info about you). Twitter does neither. Which is great for the users, but probably horrible for the advertisers.
- elorant 5y ago
  Twitter is not set up to know things about people in the first place. Your profile doesn't contain any personal information. Most of the interaction on Twitter is between users, while on FB it can be both users and companies with either ads or corporate posts making it into the feed. You click a post from a clothing company, Facebook will show you a relevant ad a week later. On Twitter on the other hand seems like companies never really bother advertising.
deleted 5y ago
[deleted]
simon_kun 5y ago
this. if a Google/IG ads team was put on Twitter ads, their revenue and user satisfaction would likely go through the roof
russdpale 5y ago
We did that once, it was a kids pool.. we thought it would be great for our large dog to lounge in during the summer. When we got it though, it was literally about 9 inches in diameter. It was a like a pool for GI Joe dolls.
shp0ngle 5y ago
This. Twitter ads are horrible. I never ever get an actually good ad on Twitter.

adamrezich 5y ago

when they (and other platforms) started having sponsored posts that, themselves, have a pre-roll ad that plays before the user is granted the privilege of viewing them, it reeked of desperation. years later now this is the norm—crazy.

mgh2 5y ago

Very effective for free influencer marketing or crypto scamming though

xmprt 5y ago

Another big part of it for me is that they make their ads appear almost like tweets so now when I scroll, my brain has learned to tune them out as useless filler. I don't think making them easier to distinguish would be better because I would tune them out even faster but they need to change how they display ads to actually make them effective.

ghaff 5y ago

At least for B2B, LinkedIn (and paid search) is mostly where it's at.

deleted 5y ago

[deleted]

mateus1 5y ago

As an advertiser yes. This is definitely part of the answer. Google Ads is an amazing piece of tech with usually great ROI but requires lots of setup. Facebook is easy to use, worse in terms of ROI but it has the amazing feature of optimizing for spending 100% of your budget all the time. Twitter and LinkedIn don't do either.

z3ugma 5y ago
Weird. All the B2B services I've bought in the last year are because of advertising were based on LinkedIn ads

jakub_g 5y ago

I've been thinking about this because it's true from my observation, and I wonder what's the main reason: - Is it because they are "not evil enough" compared to FB in tracking people? - Is it because they can't track people in the same way (FB pixel is _everywhere_ on the net, Twitter's code is also widespread but probably less?) - Is it because publisher tools are not as good as FB's? (in FB from what I know you can target various demographics really well with campaigns, based on criteria such as location, age, interests, approximated wealth etc)

shp0ngle 5y ago
Facebook tracks you almost obsessively all over the web, and on its own website (with many features designed specifically to get more info about you). Twitter does neither. Which is great for the users, but probably horrible for the advertisers.
elorant 5y ago
Twitter is not set up to know things about people in the first place. Your profile doesn't contain any personal information. Most of the interaction on Twitter is between users, while on FB it can be both users and companies with either ads or corporate posts making it into the feed. You click a post from a clothing company, Facebook will show you a relevant ad a week later. On Twitter on the other hand seems like companies never really bother advertising.

deleted 5y ago

[deleted]

simon_kun 5y ago

this. if a Google/IG ads team was put on Twitter ads, their revenue and user satisfaction would likely go through the roof

russdpale 5y ago

We did that once, it was a kids pool.. we thought it would be great for our large dog to lounge in during the summer. When we got it though, it was literally about 9 inches in diameter. It was a like a pool for GI Joe dolls.

shp0ngle 5y ago

This. Twitter ads are horrible. I never ever get an actually good ad on Twitter.