I mean Marshall McLuhan's entire career is practically about this. A medium of communication is not neutral. A book is not just word of mouth stories written d

I mean Marshall McLuhan's entire career is practically about this. A medium of communication is not neutral. A book is not just word of mouth stories written down. There is a feedback loop in there that a book becomes something entirely different. I mean if we take things to extremes and make a platform that we can only communicate with 4 letter words, what words do you think are going to dominate engagement and take over the platform?