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While there may be a flood of bots and sock puppet accounts, it’s worth noting that advertisers wouldn’t be spending if they couldn’t see actual conversions fro
by samwillis 5y ago
While there may be a flood of bots and sock puppet accounts, it’s worth noting that advertisers wouldn’t be spending if they couldn’t see actual conversions from Twitter ads. So there are at least enough real people on there for their advertising business to work.
- dylan604 5y agoThat's not necessarily totally true. The advertising world is susceptible to FOMO just as much as other people. Companies authorize their ad agencies to come up with a campaign and agree on an ad spend for that year/campaign. That money gets split up to cover as many markets as possible. If a competitor is spending on Twitter, then you spend on Twitter as well. You can't give the competitor the entire Twitter market.