We as humans are quite excellent in judging our own behavior as correct. We are not so good at imagining the downstream effects of our actions. The author is no

We as humans are quite excellent in judging our own behavior as correct. We are not so good at imagining the downstream effects of our actions. The author is no doubt correct that there are not catastrophic effects from his choice of business model, but then to conclude that it means that advertising is really fine as long as some constraints are net seems to ignore that combined with corporate directives to (by law) maximize profit, large-scale ad-based businesses will find more and more justification for releasing those constraints. I’m a fan of brownies but it doesn’t mean I’m going to argue that sugar is not harmful and the sugar industry not a driver of poor health outcomes.