In general I would agree. I was thinking about what you wrote in my current context. I very much don't like ads. I don't like the described feeling of generated

In general I would agree. I was thinking about what you wrote in my current context. I very much don't like ads. I don't like the described feeling of generated want. On the other hand I am currently trying to help a local rural coworking space find an audience and customers. So I plan to additionally to other means also employ search advertising targeting keywords that people use when looking for a coworking space. Locally targeted and so on. Am I creating demand? Or am I trying to shift demand from potential others in the market towards my client? I would say a bit of both. Because in targeting keywords I will probably also reach people not looking for a coworking desk right now, but are informing themselves. In them I might create the wish to try it. But others might look at the place and decide to give it a try instead of the place in the next big town. So I am actually torn between both views.