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A part I feel like you're missing is that it's perfectly possible for someone to want less, and to have their wants stimulated by ads. So whereas the person mig
by ctoth 5y ago
A part I feel like you're missing is that it's perfectly possible for someone to want less, and to have their wants stimulated by ads. So whereas the person might have been perfectly content before (pre-ad) they now want something that they otherwise wouldn't, which induces demand that didn't exist. You're focusing on fungibility of wants and ignoring the idea of totally new wants arising from advertising.
- sdoering 5y agoIn general I would agree. I was thinking about what you wrote in my current context. I very much don't like ads. I don't like the described feeling of generated want. On the other hand I am currently trying to help a local rural coworking space find an audience and customers. So I plan to additionally to other means also employ search advertising targeting keywords that people use when looking for a coworking space. Locally targeted and so on. Am I creating demand? Or am I trying to shift demand from potential others in the market towards my client? I would say a bit of both. Because in targeting keywords I will probably also reach people not looking for a coworking desk right now, but are informing themselves. In them I might create the wish to try it. But others might look at the place and decide to give it a try instead of the place in the next big town. So I am actually torn between both views.