The biggest problem is that buzzwords are broad and show that you have no idea what your actual thing is. Whats "cloud-enabled"? Linux is "cloud-enabled", sshd

The biggest problem is that buzzwords are broad and show that you have no idea what your actual thing is. Whats "cloud-enabled"? Linux is "cloud-enabled", sshd is "cloud-enabled". Or "big data"? Just vast amounts or are you mangling them? Take an actual product and describe it. Let's say: Github. Github is a hosting service for a distributed version control system allowing programmers to collaborate and share code. It is not a "cloud-enabled, community-driven service for big data handling", although each of those attributes certainly fits as well. Being able to express the first and not the second shows that you have an idea, not banging together broad concepts in some kind of collider.