My problem with ads is how obtrusive they are nowadays: Ads in the middle of an article, banner ads while playing a video, etc. Those are the ones I hate. Back

My problem with ads is how obtrusive they are nowadays: Ads in the middle of an article, banner ads while playing a video, etc. Those are the ones I hate. Back in the day my wife was subscribed to Total Film (a UK film magazine), which had several full pages of ads related to sex phone numbers and other similar "services". These were pages at the end of the magazine that where full of ads. We really liked that format, because you could read the content without interruption and sure, if you wanted you could check the ads. It's the same reason why I hate TV ads that happen at different times within a program, but I don't mind ads in the SuperBowl that happen during the half time. Also why I don't really care about Youtube Ads that happen before a video will start (but if it interrupts the video in the middle, it sucks). I would be ok with pages that show you an ad when you load it, and then it completely goes away and leaves 100% functionality in the page to do whatever you are supposed to do there.