> Ads are the only model widely usable to overcome this. No other successful model has emerged. Nobody wants to run ads, they have to, because the "customers" a

> Ads are the only model widely usable to overcome this. No other successful model has emerged. Nobody wants to run ads, they have to, because the "customers" are in fact the immoral ones. This is why I don't think the ethics are worth considering - this isn't a failing on individual users making personal choices. The ad industry has essentially made parts of the economy anticompetitive. Facebook and Google pick winners and losers via the ad market (whether intentionally or not), subsidized by private equity, which most of the actual producers of games do not want to participate in, but have no choice. Consumers may or may not be getting the best products, they are getting the products promoted by the ad industry. I don't see how any reasonable legislator or regulator can look at that situation as healthy, competitive or sustainable.