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Evidence for your position: people pay for newspapers and magazines, and pay more for newspapers and magazines without advertising; indeed, the newspapers and m
by dsr_ 5y ago
Evidence for your position: people pay for newspapers and magazines, and pay more for newspapers and magazines without advertising; indeed, the newspapers and magazines with less or no advertising charge less.
Also evidence for your position: the Computer Shopper (US, not UK) eventually bulked up to 1000 pages per month, almost all of which were advertisements by computer companies -- PC builders, parts suppliers, manufacturers, and so forth. But what it did was act as a catalog for all those companies, because you couldn't find them on the web back then. You can track the page count decline against the advent of ubiquitous Internet.
- dragonsky67 5y agoI think it needs to be emphasised that advertising in one of the catalogue magazines and even the classified section of many specialist mags is very different to most of the advertising on the internet today. Those ad's were informative for those who were looking to see what services or products were available. Little or no possibility of creating demand where it did not exist. Internet ads are almost universally designed not only to create demand for a product, but also to feed the fear of exclusion if the viewer does not have the product.