My startup eschews ads and has a low cost subscription news service. However, both models work for different market segments. 1. The segment of users that does

My startup eschews ads and has a low cost subscription news service. However, both models work for different market segments. 1. The segment of users that doesn't really care about the quality of news and is happy to skim headlines is best served by ads. (This is the largest segment) 2. The segment of users who wants to be fully informed, as quickly as possible, is better served by a subscription.