some kinds of ads are pretty bad, and some are fine. consider the standard alcohol ad showing a bunch of cool people drinking the product and having a great ti

some kinds of ads are pretty bad, and some are fine. consider the standard alcohol ad showing a bunch of cool people drinking the product and having a great time. this does nothing to educate the consumer about the product and serves only to inspire FOMO. the implication is that you too could be cool if you drink bud light. on the other hand, some ads do just sell the objective qualities of the product. one of the all time most successful ad campaigns at a previous employer was a factual comparison of features and prices between their product and that of a much larger competitor. it worked because it really was a better deal; people just hadn't heard of it yet.