There is little to distinguish paid advertising to content marketing or PR. Which both easily bleed into the larger media ecosystem. If you take a step back mo

There is little to distinguish paid advertising to content marketing or PR. Which both easily bleed into the larger media ecosystem. If you take a step back most of our experiences, even on HN, are from press releases or news articles driven largely by marketing. It works. I’ve spent over a 18 years understanding and working in the sector. You can’t escape it. There is no centralized view on its ethical responsibilities. But there is no doubt that advertising and marketing and the media at large influence people and alter their behaviors.