But it is all 'profit'. Prestige is an asset some people pursue, money another. The challenge of corporate governance is designing it so that the incentives fo

But it is all 'profit'. Prestige is an asset some people pursue, money another. The challenge of corporate governance is designing it so that the incentives for the individuals within it align with the goals of the corporation itself. Every "How to do startups" book written has some portion of it dedicated to "How to get your employees' wants to align with the company's." This is the primary difference between companies that thrive over long periods and those that die out quickly. There are academic textbooks written on the subject. Its study is as old as the corporate structure itself.