This preaching is heavily driven by investors, who don’t seem to be interested in “boring” non-tech stuff, so everyone and their dog dress up traditional busine

This preaching is heavily driven by investors, who don’t seem to be interested in “boring” non-tech stuff, so everyone and their dog dress up traditional business with tech buzzwords. Somehow what could have been real hybrid traditional+tech strategy gets thrown with the water during that process, because drafting realistic tech strategy in a field which is totally different from known success stories of FAANG and the likes is very very fucking hard — much harder, in fact, than getting quick investments after putting on an imaginary “tech” facade. This, I think, is the reason we don’t see real demand for tech-savvy C suite - it’s much easier to hire another guy impersonating Steve Jobs or Elon, and get quick investment rewards.