Sophisticated ideology or ideas when spread to the masses suffer an oversimplification effect. What was once used to describe toxic behaviors that men can have

Sophisticated ideology or ideas when spread to the masses suffer an oversimplification effect. What was once used to describe toxic behaviors that men can have once disseminated into the public transform into masculinity = toxic. This spreads as a meme and turns into a form of bigotry. The author is trying to fight against the public meaning it's transformed into. It's much like dealing with hackers who take umbrage with it's public definition meaning computer criminal, vs. the more sophisticated it thing it really means, and simultaneously being in denial about the transformation that happened many decades ago.