I would think there would be value in framing it in terms of "why we're not just another cloud + mobile (or whatever) company". Go out of your way to show that

I would think there would be value in framing it in terms of "why we're not just another cloud + mobile (or whatever) company". Go out of your way to show that while it's nice that you happen to be "on trend," it wasn't because you just sat around playing Buzzword Bingo until you had a fill-in-the-blank idea. Instead, it's a real solution to a real problem, and the reason it happens to use something trendy is because the new technology allows you to bring forward a solution that wasn't beaten into the ground 10 years ago.