I could be wrong but I think they built their product on research that was already open and public. I believe the technique predates the company. Their "moat"

I could be wrong but I think they built their product on research that was already open and public. I believe the technique predates the company. Their "moat" was never the mapping algorithm itself; it was the suite of tools (hardware and software) that allowed users to easily map content without understanding the details of that algorithm. I don't think their problem was that everyone was flocking to the open source tools. I think their problem is that the market for automatic projection mapping is extremely small.