For sure... I could go the mechanical turk route, and have thought about it many times, but that is a $ investment. I could start scraping the other directories

For sure... I could go the mechanical turk route, and have thought about it many times, but that is a $ investment. I could start scraping the other directories, but there is both an ethical issue there ('stealing' content?) as well as development time required to do that. It is set up right now so that anybody can add information, but without the critical mass of users that's just not happening. And that's the thing. I have no problem spending the time or money needed on this project, if it's worth it. I'm just worried that I've gotten so mentally invested in it that I can't think critically about it's future. Of course I think it's an awesome idea, but a year of essentially flat traffic seems to be telling me otherwise.