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What was the alternative strategy? Any ideas? Maybe if they had “channels” that I could add-on like in Prime then many would pay for Paramount, HBO, etc and bu
by devmunchies 5y ago
What was the alternative strategy? Any ideas?
Maybe if they had “channels” that I could add-on like in Prime then many would pay for Paramount, HBO, etc and bundle it into their Netflix. If they opened it up then other networks could build on it as a platform (e.g. Masterclass could build an channel integration and it gets approved by Netflix much like an App Store). Netflix’s childrens content is weak, so this approach would allow me as a parent to bundle in PBS Kids or Nick Jr.
If Netflix took 10-20% from channel subscriptions then they could easily get to $20/mo revenue for many users. No need to raise rates like they are currently doing.