The point the author misses with examples of credit cards, ATMs, operating systems and video recorders is that those are all things you only really need one of.

The point the author misses with examples of credit cards, ATMs, operating systems and video recorders is that those are all things you only really need one of. If there are two competing credit cards you pick the one that's best for you. With ATMs you use the most convenient. With OSs you use the one that came with your computer. And with video recorders ... well, you just don't use those any more. Streaming services are different. You don't choose one. You buy all the ones that offer something you want and leave the rest. Sometimes if one feels stale you switch it out for a different one. Some people only have one at a time. Some people have several. There is no compelling reason for services to share or collaborate so long as they are able to profitably hold enough market share at any given time. Bundling is highly unlikely to ever happen. It's far more likely that we'll see product diversification like Netflix's alleged gaming platform. These services will need to show growth somehow, but it won't be by sharing content.