Not just predicting, but driving. With the iPhone market share, Apple has been in a good seat to define what consumers expect from {generation+1} devices. Whic

Not just predicting, but driving. With the iPhone market share, Apple has been in a good seat to define what consumers expect from {generation+1} devices. Which makes it a bit easier to acquire / pre-book the relevant manufacturing capacity, when you know you're going to make a surprise announcement of it as a major feature in the future. After which, everyone else eventually ends up at the same upstream manufacturers, or trying to duplicate the technology...