This looks to tactfully aim to do what Beacon clumsily tried to do years ago: capture/publish as much user activity as automatically as possible. The timing is

This looks to tactfully aim to do what Beacon clumsily tried to do years ago: capture/publish as much user activity as automatically as possible. The timing is great, too: integration with these new streaming music sites might be the use case that really sells this to the public. As last.fm and turntable.fm have shown, music listening can be so naturally social that auto-publishing should be popular.