They get the benefit of knowing what was cool and what wasn't, and more importantly, what could have been cool if it had been done better. Putting one big phot

They get the benefit of knowing what was cool and what wasn't, and more importantly, what could have been cool if it had been done better. Putting one big photo up there is a nice design touch, letting people edit HTML and embed auto-play videos and spyware - not such a good customization feature.