3 ms·

That really is a myth that needs to die.

• colinmhayes 5y ago
  No it's really not. Thinking that it means "maximising short term profit is really the only goal" is a myth that needs to die, but maximising net discounted profit is really the only goal of public companies.
  • wtetzner 5y ago
    They're obligated to act in the interest of shareholders. That usually means profits, but could very well be other things.
    • foolinaround 5y ago
      this here is the real answer. So, if a majority of Apple's shareholders feel a different way from just maximizing profits then changes could be underway.