If my profit comes at the cost of your profit eventually things are going to disintegrate. If you optimize for profit aggressively you can end up making decisio

If my profit comes at the cost of your profit eventually things are going to disintegrate. If you optimize for profit aggressively you can end up making decisions that maximize short term profit but destroy the long term viability of your business (or the entire market) For example, Zynga's leadership eventually realized they were salting the earth and ensuring that in the future their genre/model wouldn't work anymore. They did it anyway. They've owned up to this